Beyond WooCommerce.
Built for business operations.

Bringing Independent Retailers Together Through a Swedish Partnership Model

Ureka is a Swedish-Ukrainian company and a subsidiary of Ureka Rebuild AB, focused on supporting Ukraine’s reconstruction through a nationwide network of independent building materials stores.

Built on a partnership model established in Sweden and other European markets, Ureka brings local retailers together through shared purchasing, centralized logistics, and business support while allowing them to retain their independence.

Its growing ecosystem spans 65+ partners across 15 Ukrainian regions, connecting retailers with European brands and providing infrastructure designed to improve competitiveness and support long-term growth.

Stabilizing an Existing Platform While Supporting Business Growth

Ureka entrusted us with the development and ongoing maintenance of its existing WordPress and WooCommerce website, which required significant technical improvements.

The platform had inconsistent layouts, responsive issues, and functional limitations that affected usability and complicated further development.

Our challenge was to resolve these issues while extending the platform with partner-focused functionality, custom business integrations, and improved content management — without rebuilding the website from scratch or disrupting existing operations.

Strengthening the Existing WooCommerce Foundation

We started by correcting desktop and mobile layouts, aligning containers, resolving frontend issues, and restoring consistency with the intended design.

Rather than rebuilding the website, we retained its existing WordPress and WooCommerce foundation and focused development on the areas that needed improvement. We implemented custom functionality, external integrations, and reusable Elementor components within the existing platform.

We also continued developing custom Elementor blocks, making them easy to add, configure, and edit directly from the WordPress admin panel. This allows Ureka’s team to manage website content independently while maintaining consistent layouts and reducing reliance on developers for routine updates.

Building Digital Tools for a Nationwide Partner Network

We developed a custom partner directory with an interactive map of Ukraine, allowing visitors to explore partner stores by region.

Selecting a region updates the map view and displays relevant store locations with contact information. Each partner also has a dedicated page with business details, opening hours, and cooperation terms.

Alongside the directory, we implemented partner registration, personal accounts with order history, and a Nova Poshta API integration for delivery selection during checkout. These features support partner purchasing and order management within the same WooCommerce platform.

Connecting WooCommerce with Internal Business Operations

One of the platform’s key technical challenges was integrating WooCommerce with Ureka’s internal inventory and business management system.

We developed custom WordPress REST API endpoints that receive product data from the internal system and create or update records in WooCommerce, supporting a catalog of 1,000+ products.

Inventory administrators can initiate synchronization directly from their business system, transferring product names, descriptions, images, prices, and categories. A separate API endpoint provides access to WooCommerce order data for processing within the internal system.

We also implemented dynamic brand and category filters, allowing customers to navigate the synchronized product catalog.

The integration allows Ureka to manage product data through its existing inventory system instead of maintaining a separate WooCommerce catalog manually. It also gives the internal business system access to online orders, connecting both platforms within the company’s existing operational workflow.

UI/UX Design & Development for Long-Term Flexibility

Beyond technical development, our team took responsibility for designing and implementing key parts of Ureka’s website.

We redesigned the website header and mega menu, improving navigation and visual consistency across desktop and mobile devices. We also refreshed the About Ureka page and created the UI/UX design for the new Ureka Partner Group page, handling both design and development.

These improvements created a more consistent user experience across key pages and navigation, while establishing a visual foundation for future website development.

Long-Term Technical Ownership and Collaboration

We work directly with Ureka’s team, providing ongoing WordPress and WooCommerce development, technical consultation, troubleshooting, and regular platform maintenance.

Our responsibilities also include coordinating with the client’s SEO specialists to implement technical SEO requirements, analytics tracking, and traffic attribution improvements.

Since 2025, our collaboration has continued beyond individual development tasks, supporting Ureka with technical decisions, platform stability, and ongoing improvements as its business needs evolve.